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City Light Poster (CLP) Advertising – 7seven Media
Why CLP Advertising Works
CLP units (commonly known as “raket ads”) are backlit, glass-covered posters sized around 118×175 cm. Their strategic placement and illuminated design make them one of the most effective formats for urban marketing.
Key Advantages
- Pedestrian & Passenger Reach: Located where people wait, walk, and pause—ensuring unavoidable exposure
- Eye-Level Impact: Positioned for close-range visibility and emotional connection
- 24/7 Illumination: Internal lighting keeps your brand visible day and night
- Prestige & Trust: Clean, central locations enhance brand credibility
CLP Formats & Strategic Use
CLP Types
| Type | Features | Strategic Benefit |
|---|---|---|
| Static CLP | One fixed visual | Reinforces message consistency and brand recall |
| Rotating CLP | Scrolls multiple visuals | Showcases multiple products or messages in one unit |
| Digital CLP (DOOH) | LED screen with dynamic content | Enables real-time updates and video playback |
Location-Based Targeting
7seven Media selects CLP networks based on audience and campaign goals:
- Education Zones: Reach students near university campuses
- Retail & Mall Areas: Deliver last-minute offers to active shoppers
- Business Districts: Target professionals in metro hubs like Levent and Maslak
Design Principles for CLP Success
Simplicity & Contrast
- 7-Second Rule: Message must be understood in under 7 seconds
- High Contrast: Use bold colors for nighttime visibility
- Call to Action: Include QR codes or short URLs for instant engagement
Premium Print Quality
We use City Light Translucent Paper for smooth light diffusion and vibrant visuals. 7seven Media guarantees high-resolution printing and long-lasting ink for flawless presentation—even at close range.
CLP Pricing & ROI in 2025
Pricing Factors
- Network Size: Number of CLP units (e.g., 20, 50, or 100 panels)
- Location Value: Prime areas like Taksim or Kadıköy cost more
- Rental Duration: Weekly rentals with discounts for longer campaigns
- Panel Type: Digital CLPs cost more but offer dynamic flexibility
ROI & Performance Tracking
7seven Media provides measurable results through:
- Daily Impressions (OTS)
- Audience Density Analysis
- Digital Engagement Metrics (QR scans, landing page visits)
CLP advertising is not just a cost—it’s a strategic investment with proven impact.
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