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Megalight Advertising – Dynamic Outdoor Impact
What Is Megalight?
Megalight is a premium outdoor advertising format featuring internal LED lighting and a scrolling poster system (ADML) that rotates 3 to 6 visuals every 8–10 seconds. Elevated 2.5 to 5 meters above ground, these panels are designed for maximum exposure to vehicle traffic—especially at night and in high-speed zones.
Key Advantages:
- Scrolling Poster System (ADML): Multiple visuals in one panel increase frequency and campaign efficiency.
- 24/7 Internal Illumination: Bright, vivid visibility regardless of weather or time.
- Elevated Positioning: Perfect eye-level targeting for drivers and passengers.
- Prestige & Trust: Sleek design and consistent lighting enhance brand perception—ideal for banking, automotive, telecom, and luxury retail.
Strategic Placement & Audience Targeting
Megalight success depends on location. We focus on high-traffic zones such as:
- City entrances and exits
- Major highways (D-100, TEM)
- Busy intersections and traffic lights
- Shopping malls and industrial zones
Using our GIS-based mapping system, 7seven Media analyzes demographics, traffic speed, and OTS (Opportunity To See) to match the right panel with the right audience—whether you're launching a luxury car or promoting a retail campaign.
Design Principles for Megalight
- Fast & Clear Messaging: Drivers have 3–5 seconds to absorb your message.
- Minimal Text, Bold Fonts, High Contrast: Maximize readability and emotional impact.
- Single Visual Focus: Ensure instant recognition of product, logo, or slogan.
- Sequential Storytelling: Use multiple visuals to tell a campaign story or showcase product variety.
Pricing & ROI
Megalight is a premium format, but its high visibility and dynamic features justify the investment.
- Pricing Factors: Location value, rental duration, static vs. scrolling format, production and installation.
- ROI Drivers: High daily exposure, repeat visibility, and measurable impact via traffic data and digital tracking.
Why 7seven Media?
We manage every step—from location selection and design to production and reporting. With our extensive Megalight network and media planning expertise, we ensure your brand stands out on the city’s brightest stages.
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