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Giantboard Advertising – Monumental Brand Impact Across the City Skyline
What Is a Giantboard?
Giantboards are ultra-large outdoor advertising formats created by combining multiple standard billboards horizontally or vertically. They range from 4×12 meters to 8×16 meters and are placed in high-traffic, long-visibility zones.
Key Advantages
- Size That Commands Attention: Visible from kilometers away, even at high speeds
- Visual Dominance: Oversized space allows for creative freedom—3D elements, massive product visuals, and bold storytelling
- Prestige & Trust: Signals financial strength and brand authority
- Mass Reach: Located in the busiest urban arteries, delivering hundreds of thousands of daily impressions (OTS)
Strategic Placement by 7seven Media
Success with Giantboards depends on location. We use traffic data and mobility analytics to select prime spots:
- Highways & Connectors (TEM, D-100): Ideal for commuters and intercity travelers
- Major Intersections & Traffic Lights: Extended dwell time for message absorption
- Airport Roads: Targeting premium audiences—executives, tourists, high-income groups
Campaign Strategy
Giantboards are best used for:
- Launch Campaigns: Create buzz and instant awareness for new products or services
- Brand Image Building: Reinforce corporate values, slogans, and vision
- Demographic Targeting: Match location with socio-economic profiles for precision impact
Design Principles for Giantboard Success
Fast Consumption, Big Impact
- Minimalist Messaging: 5 words max, one clear focal point
- Readability & Contrast: Bold fonts, high contrast colors for long-distance visibility
- Large Format Optimization: Designs are scaled to avoid pixelation or detail loss
Technical Excellence
- Durable Materials: UV-printed vinyl resistant to wind, sun, and temperature changes
- Lighting Systems: External LED or halogen lights ensure 24/7 visibility
- Professional Installation: Our team guarantees flawless tensioning and mounting
Rental Process & Cost Management with 7seven Media
Pricing Factors
- Location Prestige: Central, high-traffic zones command premium rates
- Rental Duration: Monthly rentals standard; long-term contracts offer better unit pricing
- Additional Costs: Includes high-quality printing, installation, and removal
Legal Compliance & Reporting
We handle all permits and approvals:
- Municipal Licensing: Full compliance with local and metropolitan ad regulations
- Tax & Documentation: Advertising tax and legal paperwork managed by our team
- Campaign Reporting: Photo and location reports provided post-installation
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